Marketers love consumers who engage in ________, buying their company's product with little thought or consideration of alternatives.
A)compensatory decisions
B)personal problem solving
C)extended problem solving
D)reference group consumption
E)habitual decision making

Question

Quizplus · Accepted Answer

The term "habitual decision making" refers to consumers who make purchases out of habit, without giving much thought or consideration to alternative options. Marketers love these types of consumers because they are more likely to stick with a particular brand or product, providing a stable customer base for the company.

Marketers Love Consumers Who Engage in ________, Buying Their Company's