Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its
A)conversion rate.
B)collection ratio.
C)consumer index.
D)customer total.
E)culture quotient.

Question

Quizplus · Accepted Answer

Zappos' reminder of recently viewed items and notification of low stock is a strategy to increase the number of customers who actually make a purchase, also known as the conversion rate.

ZapposCom Constantly Reminds Customers of Recently Viewed Items and Informs