While on vacation,Martha had her camera stolen.Not wanting to waste vacation time shopping for a new camera,Martha simply purchased another camera just like her old one.For Martha,the __________ was low.
A) perceived benefit versus perceived cost of search
B) locus of control for this decision
C) determinant attribute for this decision
D) universal set of camera options
E) prepurchase dissonance factor

Question

Quizplus · Accepted Answer

Martha chose to purchase another camera just like her old one because the perceived benefit of searching for a new camera was low compared to the perceived cost of search, such as wasting vacation time.

While on Vacation,Martha Had Her Camera Stolen