Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce ________ risk in the consumer decision process.
A)psychological
B)financial
C)performance
D)social
E)physiological

Question

Quizplus · Accepted Answer

Americans often equate "bigger" with "better," and prefer larger cars, TV screens, homes, even meals. Researchers suspect that in doing so, we are trying to reduce psychological risk in the consumer decision process.

Americans Often Equate "Bigger" with "Better," and Prefer Larger Cars