The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit,but the two competitors are not investing in one another.This is an example of

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This is a strategic alliance, as it involves two companies collaborating for mutual benefit without investing in each other. A joint venture would involve investing in each other, and direct investment and equity partnership refer to a more substantial investment in another company. Franchising also involves a more specific type of business relationship, in which one party grants another the right to use its business model and branding.

The XYZ Company Is Collaborating with a Competitor on a Globally