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Gerald Is Assessing Global Entry Strategies for His Gourmet Sandwich

Question 126

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Gerald is assessing global entry strategies for his gourmet sandwich business.He does not have significant capital for expansion and does not want to take a lot of risk.He is also willing to limit his control of international stores.What are his global entry options? Given his situation and priorities,which option is most logical? Why?

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Gerald's five options are franchising,ex...

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