Generally,people buy one product or service instead of another because they
A) want to get the lowest price possible.
B) perceive it to be the better value for them.
C) prefer to avoid doing extended problem solving.
D) have conducted a thorough internal search for information.
E) are unaware of key determinant attributes.

Question

Quizplus · Accepted Answer

Consumers make purchasing decisions based on their perception of which product or service offers the better value for them. This perception is influenced by a variety of factors, including price, quality, features, and benefits, as well as personal preferences and past experiences. While price may be a consideration, it is not the only factor that influences consumers' decision-making process. Additionally, consumers may engage in different levels of problem-solving depending on the complexity of the purchase and their level of involvement. However, ultimately, the decision to buy one product or service over another is based on the consumer's perception of value.

Generally,people Buy One Product or Service Instead of Another Because