When the floor rusted through on her old car,Kelly knew she had a problem.Logically,Kelly's next step in the consumer decision process would be to
A) identify her need.
B) search for information about cars.
C) evaluate alternatives.
D) purchase a new car.
E) assess her satisfaction with the car she purchased.

Question

Quizplus · Accepted Answer

Kelly's next step in the consumer decision process would be to search for information about cars to identify potential alternatives to purchase. She has already identified her need, and evaluating alternatives and purchasing a new car would come later in the process. Assessing her satisfaction with the car she purchased would come even further down the line after the purchase has been made.

When the Floor Rusted Through on Her Old Car,Kelly Knew