Dawn flies regularly between Atlanta and Los Angeles.She almost always uses Delta Airlines and has lots of Delta Sky Miles credit (Delta's frequent-flyer program).Still,she uses an online fare comparison website each time to see if a competitor has a better price or a more convenient schedule.Dawn uses __________ to decide which airline to fly.
A) a compensatory decision rule
B) a noncompensatory decision rule
C) habitual decision making
D) social factors
E) temporal factors

Question

Quizplus · Accepted Answer

A compensatory decision rule involves evaluating each option's strengths and weaknesses and making a trade-off between them. Dawn compares prices and schedules, indicating she weighs different factors to make her decision.

Dawn Flies Regularly Between Atlanta and Los Angeles