Apple computer users tend to like the company and love its products.Apple has nurtured this __________ component of its customers' attitudes.
A) social
B) affective
C) psychological
D) cognitive
E) physiological

Question

Quizplus · Accepted Answer

The question is asking about the emotional/feeling component of customers' attitudes towards Apple. The term "affective" refers to emotions and feelings, so B is the best choice as it accurately describes the component in question.

Apple Computer Users Tend to Like the Company and Love