Steve wasn't sure what kind of salsa he wanted to get for his upcoming Super Bowl party.It seemed like there were dozens of varieties to choose from.He noticed that he could sample a few at a station in the store.He tried four,rejected two,and bought several jars of the two he really liked.He also ended up buying a different-and more expensive-kind of tortilla chip after tasting it.Marketers identify this as a success story of
A) learning.
B) decision rules.
C) social factors.
D) advertisements.
E) in-store demonstrations.

Question

Quizplus · Accepted Answer

This is an example of the effectiveness of in-store demonstrations or tastings. Steve was able to try the different varieties of salsa and chose the ones he liked best based on his personal taste preferences. He also ended up buying a more expensive type of tortilla chip after trying it, which suggests that the in-store demonstration was successful in influencing his purchasing decision.

Steve Wasn't Sure What Kind of Salsa He Wanted to Get