Kelly is the head of marketing for a nonprofit agency that supports the arts.She just received the go-ahead from her board of directors to conduct the agency's first-ever advertising campaign.Her first step will be to

Question

Quizplus · Accepted Answer

Identifying the target audience is the first step in an advertising campaign as it helps to tailor the message and choose the appropriate media to reach the intended audience effectively.

Kelly Is the Head of Marketing for a Nonprofit Agency