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Often,advertisers Will Employ a Variety of Media to Deliver Their

Question 91

Multiple Choice

Often,advertisers will employ a variety of media to deliver their message.When using different media,advertisers need to deliver


A) value-based posttesting.
B) niche media emotional appeals to the mass market.
C) a consistent and compelling message.
D) selective, continuous pulsing.
E) mild puffery.

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