Gretchen has just started as a fashion marketing intern for an up-and-coming design firm.She expected to begin right away implementing the four Ps she had learned about in class.Instead,she was asked to work on a project identifying important events where celebrities might wear the fashions.Gretchen soon realized that this activity was part of __________,directly related to marketing.

Question

Quizplus · Accepted Answer

The activity of identifying important events where celebrities might wear the fashions is part of public relations. Public relations involves building relationships with customers, stakeholders, and the public through various communication channels, including media coverage, events, and sponsorships. This can help to create a positive image and reputation for the brand, which can ultimately lead to increased sales and profitability.

Gretchen Has Just Started as a Fashion Marketing Intern for an Up-And-Coming