Kristina sells sports equipment and wants to get customers into her store.She knows from past experience that sales generate customer traffic,particularly when she puts children's baseball equipment on sale.Kristina may consider a leader pricing strategy.

Question

Quizplus · Accepted Answer

A leader pricing strategy involves setting a low price for a popular product to attract customers to the store, with the hope that they will also buy other items. In this scenario, putting children's baseball equipment on sale can be a form of leader pricing strategy to drive customer traffic to the store.

Kristina Sells Sports Equipment and Wants to Get Customers into Her