Mario is the first retailer in town to sell games for Sony's new PlayStation 4 machine.Mario wants to quickly capture as much of the market for the new games as possible.Mario will likely use a __________ pricing strategy.

Question

Quizplus · Accepted Answer

Mario's objective is to capture as much of the market for the new games as possible. A market penetration pricing strategy involves setting a low price for a new product to quickly capture a large share of the market. This strategy is often used by businesses when they introduce new products to the market.

Mario Is the First Retailer in Town to Sell Games