Cosmetic manufacturers that sell shampoo and conditioner together as one package at a lower price rather than selling each item separately are using
A) price lining.
B) slotting allowances.
C) cumulative quantity discounts.
D) loss leaders.
E) price bundling.

Question

Quizplus · Accepted Answer

The cosmetic manufacturers are using price bundling, which is when two or more products or services are sold together as a package for a lower price than if each item was sold separately. In this case, the shampoo and conditioner are bundled together at a lower price than if they were sold individually.

Cosmetic Manufacturers That Sell Shampoo and Conditioner Together as One