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John Deere Farming Equipment Has Been Around for Over a Century

Question 108

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John Deere farming equipment has been around for over a century and is known for its durability.Its equipment is usually priced higher than competitors' offerings,but over the long run it will eventually cost less to own than the competition.What type of value-based pricing method would be appropriate for John Deere,and why?

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A cost of ownership strategy w...

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