While waiting to be seated at a restaurant,Joylee receives a customer loyalty coupon through an app on her mobile phone for half off a dessert with the purchase of an entrée.This use of a location-based software application is designed to promote which of the 4E framework objectives?

Question

Quizplus · Accepted Answer

The use of a location-based software application to send a coupon to a customer nearby is designed to excite them about the prospect of receiving a discount, thereby encouraging them to make a purchase. This strategy aims to create immediate interest or enthusiasm for the restaurant's offerings.

While Waiting to Be Seated at a Restaurant,Joylee Receives a Customer