Location-based software and applications can help bring a special offer to customers right on their smartphones when they are in the process of making a purchase decision.This best represents which aspect of the 4E framework of social media marketing?

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Quizplus · Accepted Answer

Excite represents providing customers with exciting offers and experiences that lead them to make a purchase decision. The use of location-based software and applications helps in providing customers with personalized and exciting offers on their smartphones, which can ultimately lead to a purchase.

Location-Based Software and Applications Can Help Bring a Special Offer