SmoothCoats produces industrial coatings for the steel industry. Until recently it relied on wholesalers to distribute its products to other businesses, but now it also sells directly to its B2B customers through its website. This is an example of the largest and most important type of e-commerce transaction.

Question

Quizplus · Accepted Answer

As important as the Internet has been in the consumer market (B2C), it has become even more important in the business-to-business (B2B) market.

SmoothCoats Produces Industrial Coatings for the Steel Industry