When a company's strategy is ________, the firm makes arrangements for a foreign manufacturer to produce the product. The domestic company's label and/or trademark are attached to the completed product.
A) franchising
B) contract manufacturing
C) import sourcing
D) export trading

Question

Quizplus · Accepted Answer

Contract manufacturing involves a domestic company outsourcing the manufacturing of their product to a foreign manufacturer, who then attaches the domestic company's label and trademark to the finished product.

When a Company's Strategy Is ________, the Firm Makes Arrangements