In the box, "Many Flags Fly Over the Golden Arches," the textbook describes one of the reasons McDonald's has become a global powerhouse. Which statement best describes what led to McDonald's success?
A) McDonald's was careful to include regional tastes along with its traditional burgers and fries.
B) McDonald's kept to what it did best and only served its American menu overseas.
C) McDonald's licensed all of its overseas restaurants.
D) McDonald's participates in contract manufacturing.

Question

Quizplus · Accepted Answer

When opening restaurants abroad, McDonald's is careful to include menu items to please the regional tastes of its customers while also keeping staples like the Big Mac on its menu.

In the Box, "Many Flags Fly Over the Golden Arches