________ describes an attitude held by some American businesspeople that American culture is superior to all others.
A) Primary culture
B) Ethnocentricity
C) Cultural institutionalism
D) Social myopia

Question

Quizplus · Accepted Answer

Ethnocentricity is the belief that one's own cultural values and practices are superior to others. This attitude is reflected in the actions and decisions of some American businesspeople who view American culture as the only valid or "right" way of doing things, and may overlook or dismiss alternative cultural practices or values.

________ Describes an Attitude Held by Some American Businesspeople That