In order to be successful, efforts to improve the ethical behavior of businesses must begin with top management's support of a corporate code of conduct.

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Top management plays a crucial role in shaping the ethical culture of an organization. Without their support of a corporate code of conduct, efforts to improve ethical behavior are unlikely to be successful as employees may not take it seriously or feel empowered to follow it. Top management needs to lead by example and communicate the importance of ethical behavior to all levels of the organization for it to be effective.

In Order to Be Successful, Efforts to Improve the Ethical