Fresh Coats Paint Co. promotes its products as nontoxic and made from natural, organic substances. The paints are safe for all persons, including those with asthma and other lung conditions. If consumers learn that Fresh Coats' paints do not meet their expectations, their reaction is likely to tarnish the company's image.

Question

Quizplus · Accepted Answer

It's not enough for companies to brag about their social responsibility efforts. They must live up to the expectations they raise or face the consequences. Customers want to do business with companies they can trust.