After years of customer feedback, Bank of Bux is finally going paperless. The bank's communications team promoted the strategy both internally and externally. Customers were strongly encouraged to utilize the bank's website and mobile system for all their banking needs. Customers unfamiliar or uncomfortable with online banking could sign up for workshops where employees show them how to navigate both the bank's new website and mobile app. The bank's initiative demonstrates
A) a gimmick for cutting costs that watchdogs will soon uncover.
B) an effort to not be left in the lurches by its competitors who are using state-of-the-art website technology.
C) an area where the firm can contribute to the green effort, as well as cut costs.
D) a costly effort because at least 50% of all customers still prefer a paper trail due to safety concerns such as identity theft, when it comes to online banking.

Question

Quizplus · Accepted Answer

Socially conscious companies realize that the green movement is a serious social initiative that merits everyone's attention. Both product-intensive and service-oriented firms are looking for ways to increase profits through green initiatives. Customers appreciate companies that demonstrate a concern for our natural resources. The bank's efforts emphasize the need to protect the growth of trees and all things green. It is also a cost-cutting measure because in the past, the cost of paper and mailings for banking institutions was a sizeable expense.

After Years of Customer Feedback, Bank of Bux Is Finally