Maria is already a successful franchisee with Nite Lite, a chain of "no frills" motels that provide clean rooms and good service at affordable rates. The motel she currently operates is located in Texas, but she is considering an opportunity to open another Nite Lite motel in Canada. Although her costs of operating in a foreign nation may be higher, she has the benefit of an expanding market and less competition.

Question

Quizplus · Accepted Answer

Franchisees often find that the costs of operating franchises in foreign countries are high, but these costs are counterbalanced by expanding markets and less competition.

Maria Is Already a Successful Franchisee with Nite Lite, a Chain