Star Performance, Inc., a sporting good company, and Fairview Community College are interested in following the lead of other companies and implementing criteria that will lead toward receiving the Baldrige Award. As their advisor, you emphasize that focusing on the measurement of customer satisfaction is one important area where both will need to excel.

Question

Quizplus · Accepted Answer

To qualify for the Baldrige Award, firms must show exceptional quality in seven key areas: strategic planning, customer and market focus, leadership, information and analysis, human resources focus, process management, and business results.