Gianni's Gelato, a large ice cream producer on the east coast, wants to license firms in Europe to produce and sell its products. We can conclude that this is good strategy if it wants to save the money it would cost to be ISO 9001 certified because the EU (European Union), unlike U.S. firms, has not yet adopted these standards.

Question

Quizplus · Accepted Answer

ISO 9001 deals with the quality of individual products. The EU has adopted ISO 9001 quality standards and expects any company doing business with companies who do business within the European Union to adopt similar standards. Some U.S. firms are also demanding ISO 9001 certification of their business partners.

Gianni's Gelato, a Large Ice Cream Producer on the East