The Corporate Comfort Furniture Company Mass Manufactures First-Rate Desks and Chairs

The Corporate Comfort Furniture Company mass manufactures first-rate desks and chairs for executive offices. But now, the company is about to make a radical change in its production process. Customers will be able to provide specific measurements, select from a variety of fabric patterns, and answer some basic questions about the furniture styles they like, then design a chair and desk that is ergonomically designed for maximum comfort for its users. The new method Corporate Comfort will use is an example of

A) just-in-time manufacturing.
B) analytic production.
C) mass customization.
D) individualized production.