Concept testing is important because it can
A) help the firm to refine the promotional plans.
B) lead to immediate rollout of the final product.
C) help a firm avoid the costs of unnecessary product development.
D) reduce the potential loss of sales during the decline stage.
E) increase product development costs.

Question

Quizplus · Accepted Answer

Concept testing can help a firm avoid the costs of unnecessary product development by providing feedback on the viability and appeal of a new product concept before investing significant resources into development and launch. It also helps to identify potential issues and areas for improvement, leading to a more successful and profitable product in the market.

Concept Testing Is Important Because It Can