Some products may stay comfortably in the maturity phase of the product life cycle until a new product emerges to replace them. An example of such a mature product is
A) e-books.
B) refrigerators.
C) the VCR.
D) smartphones.
E) None of these. No product can stay in the maturity phase and survive for very long.

Question

Quizplus · Accepted Answer

Refrigerators have been around for decades and have remained a mature product in the market. While new models and features have emerged over time, the function and use of refrigerators have remained largely unchanged, and they continue to sell well.

Some Products May Stay Comfortably in the Maturity Phase of the Product