Adidas Group owns Reebok, Rockport, and TaylorMade brands. Having a variety of brands allows Adidas to
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) use geographic segmentation.
E) generate economies of scale in advertising expenditures.

Question

Quizplus · Accepted Answer

Owning multiple brands allows Adidas to diversify and capture a bigger share of the shoe market. Each brand can target different consumer segments and have its own marketing strategies. This can increase overall revenue for Adidas Group.

Adidas Group Owns Reebok, Rockport, and TaylorMade Brands