Golden Years Vitamin Corporation targets consumers living in Florida who are over age 65. Golden Years is using ________ segmentation.
A) benefit
B) self-actualization
C) psychographic
D) loyalty
E) geodemographic

Question

Quizplus · Accepted Answer

Golden Years Vitamin Corporation is targeting consumers based on both geographic location (Florida) and demographic characteristics (age over 65), which is known as geodemographic segmentation.

Golden Years Vitamin Corporation Targets Consumers Living in Florida Who