Gloria is opening an upscale women's clothing store in a growing suburban residential area. Gloria knows her target market is upper-income women living within twenty miles. She can't afford to purchase a PRIZM or Tapestry analysis, so she will most likely use __________ as a basis for targeting her market.
A) voter registration lists
B) the city phone book
C) real estate values by subdivision
D) public school enrollment data
E) new construction data

Question

Quizplus · Accepted Answer

Real estate values by subdivision can provide a good indication of the income level and demographic characteristics of the residents in the area. This can help Gloria target her market without the expense of a PRIZM or Tapestry analysis. Voter registration lists, the city phone book, public school enrollment data, and new construction data may not provide as much insight into the target market's income level and demographic characteristics.

Gloria Is Opening an Upscale Women's Clothing Store in a Growing