Many former Enron professionals who had nothing to do with the corporate scandal have found that listing employment with Enron hurt their chances of being hired elsewhere.For these people,the Enron name has

Question

Quizplus · Accepted Answer

Negative brand equity refers to the negative perception or associations that people have with a brand. In this case, the Enron scandal has tainted the reputation of the company and anyone associated with it, resulting in negative brand equity for former employees.

Many Former Enron Professionals Who Had Nothing to Do with the Corporate