Nora is deciding whether to purchase brand name sneakers or a store brand.She has purchased other shoes with the same brand name in the past but was only marginally satisfied.In this situation,Nora is likely to purchase the store brand sneakers because they offer

Question

Quizplus · Accepted Answer

Nora's past experience with the brand name sneakers has only resulted in marginal satisfaction, indicating that their perceived value may not be worth the higher cost. Therefore, the store brand sneakers, which likely have a lower price point, may offer greater perceived value to Nora.

Nora Is Deciding Whether to Purchase Brand Name Sneakers or a Store