Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success,but at the congressional level over 90 percent of incumbents get reelected.If you were marketing advisor to a challenger for the congressional seat in your district,what would you recommend the candidate do to create brand / name awareness?

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The Answer of Creating brand awareness is the first step in creating brand equity.Political candidates know name recognition is critical to success,but at the congressional level over 90 percent of incumbents get reelected.If you were marketing advisor to a challenger for the congressional seat in your district,what would you recommend the candidate do to create brand / name awareness?

Creating Brand Awareness Is the First Step in Creating Brand