A local furniture store buys furniture from various manufacturers and resells the furniture to its customers.What type of marketing channel does this represent?

Question

Quizplus · Accepted Answer

An indirect marketing channel involves intermediaries or middlemen who help in the distribution of products from the producer to the consumer. In this case, the furniture store acts as an intermediary between the manufacturers and the customers, making it an indirect marketing channel.

A Local Furniture Store Buys Furniture from Various Manufacturers and Resells