________ power is based on getting a channel member to behave in a certain way because of a contractual agreement.
A) Coercive
B) Reward
C) Referent
D) Expertise
E) Legitimate

Question

Quizplus · Accepted Answer

Legitimate power is based on the formal authority granted to a channel member through a contractual agreement, such as a distributor agreement or franchise agreement. This type of power is derived from a person's role or position within an organization, and the expectations that come with that role. Therefore, choice E is the correct answer as it describes the power that comes from a contractual agreement.

________ Power Is Based on Getting a Channel Member to Behave