The most common type of contractual vertical marketing system is a
A) wholesale agreement.
B) joint venture.
C) licensing arrangement.
D) partnership.
E) franchise.

Question

Quizplus · Accepted Answer

The most common type of contractual vertical marketing system is a franchise. In a franchise system, the franchisor provides the franchisee with a proven business model, including the use of trademarks, proprietary products or services, and operational systems. The franchisor also provides support and training to the franchisee in exchange for royalties and fees.

The Most Common Type of Contractual Vertical Marketing System Is