Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

Question

Brad Gordon, a real estate agent, brings together the buyers and sellers of houses as well as commercial property. Brad helps the parties negotiate the terms and conditions of real estate sales, but he does not take title to the property, provide credit, or assume any risks associated with the exchanges he helps negotiate. Because Brad provides only limited services, he is not a true marketing intermediary.

Quizplus · Accepted Answer

It is not necessary for all marketing intermediaries to take title to goods or to perform all of the functions associated with distribution. Agents and brokers are examples of marketing intermediaries who help distribute goods without actually taking title to the goods.

Brad Gordon, a Real Estate Agent, Brings Together the Buyers