Devar was driving on Interstate 95 in eastern Florida when he noticed he was running low on gas. Devar was relieved when he found a gas station open at the next exit just 2 miles ahead. This is an example of the value place utility provides to a consumer.

Question

Quizplus · Accepted Answer

Marketing intermediaries add place utility by having products available where customers want them.

Devar Was Driving on Interstate 95 in Eastern Florida When