The main difference between selective distribution and exclusive distribution is the number and type of market segments the firm chooses. In a selective strategy, a variety of profitable niche markets are selected, while in an exclusive strategy one specific market segment is targeted, and all others are excluded.

Question

Quizplus · Accepted Answer

The difference between selective and exclusive distribution has to do with the number of retailers who sell the good in a given area. In a selective strategy, the product is sold by a select group of preferred retailers; in an exclusive distribution strategy the product is sold by only one retailer.

The Main Difference Between Selective Distribution and Exclusive Distribution Is