The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

Question

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An intensive distribution strategy puts products in as many retail outlets as possible, including vending machines.

The City Dispatch, a Daily Newspaper Serving a City with a Population