Specializing in logistics, Miriam, a marketing manager, is likely to focus mainly on managing the flow of goods, and leave issues about how to manage the flow of information to managers in other areas of marketing.

Question

Quizplus · Accepted Answer

Logistics is as much about the flow of information as it is about the flow of materials, parts, and finished goods. Consumer wants and needs must flow through the system all the way to suppliers quickly and efficiently. Information also must flow quickly in the other direction as well-from suppliers, to producers, to other members of the supply chain.

Specializing in Logistics, Miriam, a Marketing Manager, Is Likely to Focus