A ________ is a marketing intermediary that sells products to other organizations.
A) wholesaler
B) retailer
C) disintermediary
D) jobber

Question

Quizplus · Accepted Answer

A wholesaler is an intermediary that buys products in bulk from manufacturers and sells them to retailers or other organizations at a lower price. They act as middlemen between the manufacturer and the retailer, and can help to distribute and market the products to a wider audience. Retailers, on the other hand, sell products directly to the end consumer. Disintermediaries are companies that eliminate intermediaries from a supply chain, and jobbers typically specialize in selling to smaller, independent retailers.

A ________ Is a Marketing Intermediary That Sells Products to Other