In the Reaching Beyond Our Borders box in the chapter, Coca-Cola found out that more than 80 percent of the developing world's customers buy products from very small entrepreneurs rather than larger stores.

Question

Quizplus · Accepted Answer

The Reaching Beyond Our Borders box in the chapter states that Coca-Cola found out that more than 80 percent of the developing world's customers buy products from very small entrepreneurs rather than larger stores.

In the Reaching Beyond Our Borders Box in the Chapter