E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies. The company has more than 170 stores located in large cities throughout the Southeast and Midwest. E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes. E-Gadgets is providing its customers with:
A) scrambled merchandising.
B) allocative utility.
C) place utility.
D) saturation marketing.

Question

Quizplus · Accepted Answer

E-Gadgets is providing place utility by strategically locating its stores in areas where its target customers can easily access them.

E-Gadgets Is a Chain of Electronics Stores That Specializes in Devices